VJ Um Amel

Arabic for Video Jockey (VJ) "Mother of Hope"

Known for creating R-Shief software and performing as VJ Um Amel, Laila Shereen Sakr is Assistant Professor of Media Theory & Practice at University of California, Santa Barbara.

  • Digital Arts
  • Media Theory + Practice
  • Feminist Technology
  • Middle East Studies
  • Interaction Design


Beit Um Amel/ بيت ام امل

Suggesting there is no longer a digital divide between theory and practice, Beit Um Amel inhabits the integration of technology into our everyday lives means we are all already living an immersive digital experience. The figure of Arab cyborg and mother come together in VJ Um Amel/ فيجاي ام امل who transformed a gallery space in Cairo into her home. Welcoming visitors into her home, the cyborg asks that we navigate shifting datascapes with greater intentionality, awareness, and an insistence on hope.

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