VJ Um Amel is Arabic for Vee-jay "Mother of Hope"
Laila Shereen Sakr is a digital media theorist and artist known by her moniker, VJ Um Amel, and for creating the award-winning media system, R-Shief. She successfully defended her PhD in Media Arts + Practice from USC's School of Cinematic Arts in October 2014.

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You can find list of VJ Um Amel's publications here and reviews here.