VJ Um Amel is Arabic for Vee-jay "Mother of Hope"
VJ Um Amel is the cyborg imagination and the virtual representation of Laila Shereen Sakr, a digital media theorist and artist. She is a creative coder and immersive storyteller known for creating the award-winning media system, R-Shief. And she is a PhD Candidate in Media Arts + Practice at USC.

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PUBLICATIONS
You can find list of VJ Um Amel's publications here and reviews and interviews here.