VJ Um Amel is Arabic for Vee-jay "Mother of Hope"
Laila Shereen Sakr is a digital media theorist and artist known for creating the cyborg consciousness, VJ Um Amel, and the R-Shief media system. She is an assistant professor in the Department of Film and Media Studies at UC Santa Barbara.

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You can find list of VJ Um Amel's publications here and reviews here.