VJ Um Amel is Arabic for Vee-jay "Mother of Hope"
Laila Shereen Sakr, known by her moniker and cyborg representation, VJ Um Amel, is a digital media theorist and artist. She is a creative coder and immersive storyteller known for creating the award-winning media system, R-Shief. She successfully defended her PhD dissertation in Media Arts + Practice from the University of Southern California in October 2014.

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You can find list of VJ Um Amel's publications here and reviews here.