VJ Um Amel is Arabic for Vee-jay "Mother of Hope"
Laila Shereen Sakr is a digital media theorist and artist known by her moniker, VJ Um Amel, and for creating the archive media system, R-Shief. Her PhD in Media Arts + Practice from the University of Southern California will confer in May 2015. She begins her appointment as Assistant Professor in the Department of Film and Media Studies at UC Santa Barbara in July 2015.

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You can find list of VJ Um Amel's publications here and reviews here.