VJ Um Amel

Arabic for Video Jockey (VJ) "Mother of Hope"

Known for creating R-Shief software and performing as VJ Um Amel, Laila Shereen Sakr is a professor and artist at the University of California, Santa Barbara. She works at the intersection of creative, critical AI, digital arts, and Middle East Studies. In 2021, she launched VJ.Live, a platform for live broadcasting and interactive experiences. She is a Public Voices Fellow of the OpEd Project.


  • Digital Arts
  • Media Theory + Practice
  • Feminist Technology
  • Middle East Studies
  • Interaction Design
  • Worldbuilding

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